The town so far
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the town so far. it needs you in it.

BUT IT'S NOT JUST A TOWN...

THIS IS WHERE THE NEXT PHASE OF BIG LITTLE PEOPLE GETS BUILT

Long story short, we lost our name. And now, we're building a new identity from the ground up. Be a founding member of whatever Big Little People becomes next.

Becoming a founding member means four things:

01

You get Drawn in. Permanently.

A little guy, in the town, that is you. Forever. We don't do erasers here.

02

the town, delivered to you.

When the town fills up, we print 500 copies with every founder's name on the back. Not just any collectible, but a piece of art you're a part of.

03

2 new collections, first to you.

New identity comes with two amazing new collections - a total of 8 new socks. Small batch, 150 pairs each. Founders get access a week before.

04

10 FOUNDERS GET FREE SOCKS

We'll randomly pick 10 people in the town who'll receive a box each of free socks.

Two new collections drop as soon as the town is full.

NEW COLLECTION #1

Colour that doesn't explain itself

Blocks. Fields. Shades India hasn't put on socks before. Sneak peek below.

a colour we fought the mill for
a colour we fought the mill for
swatch day
swatch day
shhh.
shhh.
NEW COLLECTION #2

Little worlds, drawn by hand

Illustrated sets that belong together. Stories you wear. Sneak peek below.

drawn, redrawn, drawn again
drawn, redrawn, drawn again
the grid grows
the grid grows
shhh.
shhh.

One silly person draws all of this. The town AND the socks. The idea is to overstimulate you with joy.

As featured in Homegrown"beautifully silly" · "can't take my eyes off these colours" · "a labour of love"

Which collection are you eyeing?

Who will you buy this for?

Only important messages about the launch and founding member perks. Unsubscribe anytime, zero hard feelings.